Here’s how you can create your own personalised family cookbook

Are you thinking of your Christmas gifting ideas yet? We’ve got some exciting news to share. Yesterday, together with McCain, we launched a rather nifty digital tool that gives you the opportunity to preserve your favourite family recipes in a printed cookbook. 

This is the first time in South Africa that bespoke technology has been developed for a cookbook to provide a powerful and personal combination of digital media and traditional print, direct to you, our readers.

“Friends and family gathered around a table or a braai is where we share news, discuss ideas, relate the details of our day. We celebrate over food, we mourn over food, we bond over food.” says our Head of Food, Natalie Wilson. 

“South Africans are a people that puts immense importance on family and tradition and, with all the restrictions that have been imposed on us, we may find ourselves feeling a little left out and distanced from our loved ones. This innovative project has been designed to bring technology and print together to create something that truly belongs to the creator and is a unique gift for those looking for something different for their family and loved ones this festive season.”

Each cookbook contains a total of 48 recipes:

•   Six of your family recipes with pictures or notes uploaded by you, the home cook.
•   Six of Food24’s most popular recipes like Peppermint Crisp tart and our seafood classic, Pickled fish. 
•   Six McCain recipes featuring their products.
•   The remaining 30 recipes are a personal choice where you get to select five categories and receive six drool-worthy recipes from each: Baking, Desserts, Starters, Vegan, Vegetarian, Diabetes-friendly, Braai, Pasta, Salads, Under 30-minute recipes.

We’re so proud to be working on this project with another family-focused brand like McCain. We’ve also got a dedicated section on our website where you can find enticing McCain recipes, cooking ideas and useful kitchen tips.

Danielle de Villiers, Senior Brand Manager at McCain says, “2020 may be the Year of the Pandemic, but it was also the Year of Home Cooking. As a family-owned business, McCain cherishes the opportunity for us to connect over food and maintain our sense of family and community as we venture into the future.  We make real food that people love and this cookbook is intended to feed real moments of togetherness. We’ve partnered with Food24 on this project to provide a product that can be kept by families and friends for years and years to come, creating new memories while cherishing old ones.”

The cherry on top

The normal cost of the book is R400 ex VAT but McCain is giving away 2500 FREE personalised cookbooks. All you need to do is buy two McCain products and WhatsApp a photo of your till slip to 066 412 1584 to enter and stand a chance of getting a 100% discount on your book. So make a beeline for that freezer aisle!

Click HERE to create your own personalised family cookbook now!