Hyundai’s latest Super Bowl ad has vegans up in arms - here's why

(image: Unsplash)

Hyundai is facing heat from vegans for its latest Super Bowl ad captioned “what’s worse than shopping for a car?” and features a “beetloaf” being served at a vegan dinner party. Needles to say, plant based eaters are not flattered.

The ad follows a couple entering a lift on their way to purchase a Hyundai car, however the lift has (what is portrayed to be) dreadful stops on each floor, think… getting your root canal extracted, jury duty and a middle seat on a flight filled with sick passengers.

On one of the floors which the elevator stops , the doors open up to a vegan dinner party where a woman offers guests “beetloaf” as opposed to meat loaf.

Vegans are not pleased, and have taken to social media to express their anger and disappointment along withPETA who recommended other car brands instead of Hyundai to their followers.

ICYMI: The trend of 2019 is taking the elevator UP to vegan dinner parties (and an Earth, heart, & animal-friendly lifestyle). Instead of buying a car from people with outdated ideas, we suggest a vegan Smartcar by Mercedes. Great mileage & acceleration, turns on a dime.

— PETA (@peta) January 31, 2019

I used to support you, but you guys have become so insane lately.

— Fat Cat Spacy (@FatCatSpacy) February 4, 2019

Man, I love my ’13 Elantra, but if y’all are just gonna insult a huge part of my life like that I’ll find something else for my next car.

— VeggieBro ? (@OllieTheVegan) February 4, 2019

However, others took the ad lightheartedly and appreciated the humour of actor Jason Bateman.

also i’d take a root canal over a beetloaf any day.

— James Mace (@macejrm) February 1, 2019

Beetloaf ?? I love my Hyundai!!

— pennstater2005 (@pennstater2005) February 4, 2019

I’m down for great treatment of animals, but the commercial is just fun for the Superbowl. This world is too serious anymore. God made our animals to eat and yes vegans are wierdos anyways.

— ThebestPorkchop (@ThebestPorkchop) February 4, 2019

Tell us your thoughts in the comments.

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