If there’s one way of future-proofing your brand, it’s taking the element of space travel seriously. Which is what Maison Mumm, one of the world’s most famous Champagne houses has done with their Mumm Grand Cordon Stellar Project. In a nutshell, they have pioneered an anti-gravity Champagne bottle… because who wouldn’t want to pop open some bubbles after landing on Mars?
Didier Mariotti, Maison Mumm’s s cellar master says, “as a pioneer house, Mumm is driven by those who push the limits and celebrate out of this world achievements” but it wasn’t Mumm’s idea at all. In 2015 a clever guy called Octave De Gaulle (who owns a design agency specialising in outside-of-the-box objects for space), had an idea of creating Champagne that could be enjoyed in the stratosphere and beyond. “Mumm wasn’t even involved with the bottle’s initial conception,” reports Mike Pomranz for Food & Wine Magazine.
And yes, we also have some questions…
1. How does the cork not pop out with the pressure?
2. Will the bottle not break?
3. How will the bubbles keep?
4. What will Champagne taste like in space? It’s well known that our taste buds are affected at altitude.
5. How would you drink it? Through a plastic bag and straw?
6. What will a hangover feel like in space?
The team at Mumm had the guidance and assistance from Professor Liger-Belair, an expert in effervescence and oenology, who has spent twenty years researching the creation of bubbles in Champagne. He says, “physical and chemical processes behind the formation of bubbles in Champagne wines (and more generally in a sparkling beverage) remained completely unexplored until the late 1990s.” That feels like just last week!
WATCH a behind the scenes video of the designers at work!