Food24
  • Recipes
    • New recipes
    • Recipe round-ups
    • Easter Recipes
    • Air fryer recipes
    • Easy weekday meals
    • Cooking with lamb
    • Delicious pork recipes
    • Fish and Tips
    • Braai recipes
    • Chicken recipes
    • Vegetarian recipes
    • Baking
    • Low carb recipes
    • Gluten-free recipes
    • Dairy-free recipes
    • Pasta recipes
    • South African recipes
  • News
    • Food news
  • Videos
  • Cooking guides and tips
    • Pantry staples
    • Load shedding lifesavers
    • Baking tips and tricks
  • Newsletters
  • More
    • Food24 taste tests
    • Kitchen design and appliances
    • Drinks
      • Non-alcoholic drinks
      • Wine
      • Beer
      • Cocktails
      • Coffee
    • Win
No Result
View All Result
Food24
  • Recipes
    • New recipes
    • Recipe round-ups
    • Easter Recipes
    • Air fryer recipes
    • Easy weekday meals
    • Cooking with lamb
    • Delicious pork recipes
    • Fish and Tips
    • Braai recipes
    • Chicken recipes
    • Vegetarian recipes
    • Baking
    • Low carb recipes
    • Gluten-free recipes
    • Dairy-free recipes
    • Pasta recipes
    • South African recipes
  • News
    • Food news
  • Videos
  • Cooking guides and tips
    • Pantry staples
    • Load shedding lifesavers
    • Baking tips and tricks
  • Newsletters
  • More
    • Food24 taste tests
    • Kitchen design and appliances
    • Drinks
      • Non-alcoholic drinks
      • Wine
      • Beer
      • Cocktails
      • Coffee
    • Win
No Result
View All Result
Food24
No Result
View All Result

After 60 years, Coca-Cola announces the retirement of Tab, its iconic diet drink

2020 strikes again: RIP Tab, the original diet soft drink by Coca-Cola.

Katy Rose by Katy Rose
October 19, 2020
in Drinks, Food News
4
After 60 years, Coca-Cola announces the retirement of Tab, its iconic diet drink

Photo by Ramin Talaie/Corbis via Getty Images)

0
SHARES
54.9k
VIEWS
FacebookTwitterPinterestWhatsapp

The Coca-Cola Company announced today that it will be retiring some of its “underperforming products” on 31 December 2020, including Tab. The iconic sugar-free and caffeine-free drink of the 80s and early 90s was the predecessor of many now highly prevalent diet fizzy drinks.

In a statement released on the company website, Kerri Kopp, group director of Diet Coke, Coca-Cola North America said, “We’re forever grateful to Tab for paving the way for the diets and lights category, and to the legion of Tab lovers who have embraced the brand for nearly six decades.”

Kopp finished with a solemn ode to the drink: “If not for Tab, we wouldn’t have Diet Coke or Coke Zero Sugar.”

 

The origins of Tab

Tab first went on sale in 1963, marketed to women as a “diet” drink with artificial sweeteners. It was intended to help consumers “keep tabs” on their diet, although official documents cite the name as an acronym for “tasty aerated beverage”.

Tab was popular with South African consumers, but after its peak in the 1980s, its sales slowed. With newer, (arguably) tastier formulations such as Coke Light and Coke Zero now available, most consumers have traded up for a more modern recipe and taste.

Despite many other sugar-free drinks on the market, there remains a small but devoted fan base for Tab.

After 60 years, Coca-Cola announces the retirement of Tab, its iconic diet drink

What does this mean for South African consumers? 

Food24 reached out to Coca Cola in South Africa for comment: “Over the next two years, The Coca-Cola Company will retire select products in various markets around the world. As part of this process, the Company plans to retire Tab globally; this includes South Africa.”

While the timeline for Tab’s retirement is not exactly clear, we expect that the drink will be disappearing from shelves and perhaps won’t see 2021.

Despite the decline in sales in recent years, there remains a small but devoted fan base for Tab. Coca Cola South Africa had this to say: “For those consumers who prefer low-calorie/low kilojoule caffeine-free beverages, we continue to offer Coca-Cola No Sugar No Caffeine in South Africa.”

Are you a long-time Tab fan? Let us know in the comments.

Tags: Coca ColaDrinksFood News


Related Posts

The best chocolate sandwich biscuit: Oreos vs dupes
Featured

The best chocolate sandwich biscuit: Oreos vs dupes

March 17, 2023
grocery basket
Features

The impact that load shedding has on your household’s grocery basket

March 17, 2023
monkey-nuts
Featured

Have you ever eaten monkey nuts? An ode to a favourite childhood treat

March 8, 2023
Next Post
Hummus 5 ways: add some nourishment to your sundowner snack platter

Hummus 5 ways: add some nourishment to your sundowner snack platter

Comments 4

  1. Tammy says:
    2 years ago

    Nooooooooooooo! Thats the only soft drink I actually drink! That’s depressing! Back to water….

    Reply
  2. Natalie says:
    2 years ago

    Devastated.

    Reply
  3. Nathali says:
    2 years ago

    O no this is terrible news. i don’t drink coke. Only tab…

    Reply
  4. Johan says:
    2 years ago

    Very depressing news – The only fizzy drink that I consume – Nooooooooooooooo

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Food24 Team Loves

Chefs share 8 trade-secrets to making a fantastic milk tart at home

Chefs share 8 trade-secrets to making a fantastic milk tart at home

February 20, 2023
The 4-ingredient dough recipe that changed my life

The 4-ingredient dough recipe that changed my life

February 13, 2023
We predict 2023’s biggest food trends for home cooks

We predict 2023’s biggest food trends for home cooks

February 1, 2023
The Food24 team shares their 2023 kitchen goals

The Food24 team shares their 2023 kitchen goals

February 1, 2023
Tips on how to pack the perfect picnic

Tips on how to pack the perfect picnic

January 14, 2023

Recent favourites

  • Roast Pear Salad

    Feeling hangry? Here are 12 quick and delicious dinner recipes for when you’re short on time

    14 shares
    Share 0 Tweet 0
  • 15 perfect potato side dishes that will upgrade any meal

    29 shares
    Share 0 Tweet 0
  • Genius, quick hacks for easy tomato sauce

    8 shares
    Share 0 Tweet 0
  • How to make the perfect banana bread

    4 shares
    Share 0 Tweet 0
  • The best chocolate sandwich biscuit: Oreos vs dupes

    0 shares
    Share 0 Tweet 0

Newsletter

Get weekly access to our best recipes, tips and tricks

Sign Up
Footer

Quick links

  • Home
  • News
  • Videos
  • Win

Collections

  • New Recipes
  • Festive
  • Baking
  • Dessert Recipes
  • Braai Recipes
  • Lunchbox
  • South African Recipes
  • Pasta Recipes

Other links

  • Advertise with Food24
  • Editorial Policy
  • How to Pitch
  • Contact us

Not in the mood to cook?

Visit eatout.co.za to find the perfect restaurant near you.

eatout.co.za

© 2020 Food24.com. All rights reserved.

  • About us
  • Terms of Use
  • Privacy Policy
  • New Media
IAB
No Result
View All Result
  • Recipes
    • New recipes
    • Recipe round-ups
    • Easter Recipes
    • Air fryer recipes
    • Easy weekday meals
    • Cooking with lamb
    • Delicious pork recipes
    • Fish and Tips
    • Braai recipes
    • Chicken recipes
    • Vegetarian recipes
    • Baking
    • Low carb recipes
    • Gluten-free recipes
    • Dairy-free recipes
    • Pasta recipes
    • South African recipes
  • News
    • Food news
  • Videos
  • Cooking guides and tips
    • Pantry staples
    • Load shedding lifesavers
    • Baking tips and tricks
  • Newsletters
  • More
    • Food24 taste tests
    • Kitchen design and appliances
    • Drinks
      • Non-alcoholic drinks
      • Wine
      • Beer
      • Cocktails
      • Coffee
    • Win

© 2019 Food24.com. All rights reserved.

Login to your account below

Forgotten Password? Sign Up

Fill the forms below to register

Subscribe to Newsletter

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Close
Food24
Recipe Disclaimer

All recipe content is the responsibility of the party from whom such content originated. You agree that you use the content on Food24 at your own risk. Please read our editorial policy.
Close
Food24
Get the latest recipes delivered to your inbox weekly
Promotional Newsletter

Be the first to receive information about competitions and special offers from Food24 and it's partners.

You have successfully been subscribed!
Something went wrong. Please try again.
Make sure you have completed all required fields.
I don't want to see this again