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M-Net responds to MasterChef scam claims

M-Net refutes claims that MasterChef winner is unhappy with his prize.

30 Jul 2012

The social media networks blew up on Friday 27th July after an article in the Citizen made claims about MasterChef winner Deena Naidoo's prize.

We posted an article on Food24 that attracted many outraged comments from our readers, the majority of who clearly felt mislead by M-Net.

This what some of our readers had to say when the story broke:

Charles 'DSTV/Multichoice and the MasterChef brand should be ASHAMED !!!

The advertised prizes were/are clear, the perception created was deliberate and accurate, but now suddenly it's not 8 million in prizes, but only 1???


Craig, 'That's like stating someone could "win their very own Ferrari worth 2 Million rand"..... and then only allowing them to drive it for 2 years.... and stating that its replacement value is 2 Million'

M-Net and Tsogo Sun's response

"M-Net and Tsogo Sun have refuted claims made by the Citizen newspaper today that MasterChef South Africa winner Deena Naidoo is disappointed with his prize package, and that he will not be getting his own restaurant. This is factually incorrect." Read more...

Deena has seemingly changed his tune a bit in the M-Net response:

“I never expected to have R8 million in my bank account and any reports that suggest this are simply untrue. I wanted to clear up the misconception that this might be the case, and in the process, it was asserted that I’ve been let down by M-Net and Tsogo Sun. This is inaccurate.”

Citizen lodges complaint

The Citizen has now lodged a complaint with the Broadcasting Complaints Commission of South Africa (BCCSA) against Talk Radio 702 for slamming The Citizen's front page MasterChef story as misleading.

"Robbie referred to the headline and report as misleading, and 702 then afforded M-Net spokesman Ingrid Engelbrecht the opportunity to label the report as “very inaccurate”.  Read more...


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