MasterChef SA prize a scam?

M-Net's promise for a restaurant not true.

deena naidoo masterchef south africa


Deena Naidoo won 'the biggest prize in the history of South African television' as stated by M-Net last December and throughout the show.

The Citizen Online spoke with Deena and reported on this:

“It has been presented as though I have acquired ... a new restaurant as part of the main prize,” Naidoo said.

“But this is far from true. I will only run the restaurant for two years,” he said at the MondoVino Restaurant at Montecasino. He will only be present at the venue about five times a month.

The value of all the prizes Naidoo actually received (excluding the restaurant) totals about R1 million.

“Ninety-nine percent of the public are under the impression I have ‘inherited’ a restaurant,” he said, “but the reality is that this restaurant happens to have a R7-million replacement value.”

As The Citizen Online reports, M-Net’s Ingrid Engelbrecht denied the perception was created that the winner would own his or her own restaurant.

“I am not an R8-million man. The perception that I am sitting with that money is unfair and it is time for the public to know this. I don’t want people to look at it as if I am this guy sitting with all this cash.”

Tsogo Sun announced a two-year contract with Naidoo on Tuesday.

MondoVino will be refurbished and named after Naidoo’s daughter, Aarya, for its reopening in November.

Naidoo said he would add his own flair to the menu and the restaurant would be a reflection of South Africa.

 “As an additional bonus, Benny Masekwameng, one of the three MasterChef judges and a Tsogo Sun executive chef, will be on hand to guide and support Naidoo,” Tsogo Sun said in a statement.

The prize as still listed on the dstv website:

"MasterChef SA offers the most valuable prize in South African television history: R250 000 from Robertsons, a brand new Hyundai Elantra 1.6 GLS, a 7-day culinary experience in Italy and an Italian cookery course courtesy of Woolworths, a year’s supply of Nederburg Winemaster’s Reserve wines and a customised sommelier course and one-on-one MasterClasses with Nederburg’s cellarmaster, as well as their very own Southern Sun restaurant at Sun Square Montecasino.
The total prize value for South Africa’s first MasterChef exceeds R8 Million."

See M-Net's response.

What do you think?


 

Results

 
NEXT ON FOOD24X

MasterChef SA: Winner!

2013-09-12 08:13

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
90 comments
Add your comment
Comment 0 characters remaining
 
 
There are new stories on the homepage. Click here to see them.