Food24
  • Recipes
    • Recipe Round-ups
    • New Recipes
    • South African Recipes
    • Chicken Recipes
    • Baking
    • Braai Recipes
    • Pasta Recipes
    • Easy Weekday Meals
    • Plant-based Recipes
  • News
    • Food News
  • Videos
  • Drinks
    • Wine
    • Beer
    • Cocktails
    • Coffee
  • Newsletters
  • More
    • Cooking Guides and Tips
    • Create your cookbook
    • Veganuary
    • Win
No Result
View All Result
Food24
  • Recipes
    • Recipe Round-ups
    • New Recipes
    • South African Recipes
    • Chicken Recipes
    • Baking
    • Braai Recipes
    • Pasta Recipes
    • Easy Weekday Meals
    • Plant-based Recipes
  • News
    • Food News
  • Videos
  • Drinks
    • Wine
    • Beer
    • Cocktails
    • Coffee
  • Newsletters
  • More
    • Cooking Guides and Tips
    • Create your cookbook
    • Veganuary
    • Win
No Result
View All Result
Food24
No Result
View All Result

5 trends that will dominate the SA drinks scene in 2020

Food24
Michael Lebona by Michael Lebona
February 10, 2020
in Drinks
1
5 trends that will dominate the SA drinks scene in 2020
0
SHARES
306
VIEWS
FacebookTwitterPinterestWhatsapp

Curated, experiential and tailored experiences have been at the forefront of South Africa’s alcohol consumption trends in 2019. With brands driving loyalty, they’ve also increasingly used local nuances to connect more with their consumers in a bid to be more authentic. This year also saw an increased level of responsible drinking messaging – this is something that is going to continue well beyond the festive season and is to be expected from alcoholic beverage manufacturers. Here are five trends anticipated for 2020.

Gin to continue its winning streak

Gin has ridden the wave this year and will continue its dominance over other spirits because of its universal appeal. Consumers appreciate it because it can be served in many variations and is well-suited for the South African climate. We’re likely going to see this trend continuing for at least another two years, similar to the rise of vodka five years ago. 

With well over 300 gins in the South African market driven by local craft, affordable and premium/super-premium gins, this category will continue to drive growth for companies that have a strong portfolio and world-class execution.

View this post on Instagram

A post shared by Gin & Tonic Festival (@ginandtonicfestival) on Dec 24, 2019 at 2:00am PST

The rise of premium

The premium rum trend will gain momentum in 2020, driven by the bar community. The champagne and cognac train will continue, too, with MCCs not left behind either. Lastly, premium beers and ciders will continue driving the ready-to-drink (RTD) market. Africa is a great climate for beer and RTDs and with most South Africans under financial pressure, international beers will continue to grow.

karo brandy from south africa

Innovation remains key

Innovation is key and will play a significant role through pack changes, brand extensions, new flavours and new exciting rituals that will provide new consumer experiences.

View this post on Instagram

A post shared by James Copeland (@copeland_spirits) on Dec 9, 2019 at 8:00am PST

Health boom in non-alcoholic drinks 

South Africans, like their counterparts across the United States and Europe, have become very health conscious. There’s an increasing trend of 0% alcohol brands entering the market across beers and spirits. 

This can also be attributed to rising levels of awareness on the dangers of drinking and driving. The alcohol industry continues to drive awareness of alcohol abuse under the auspices of Aware.org. In late 2018, Pernod Ricard introduced its 1-4-1 initiative, encouraging the consumption of one glass of water for every alcoholic beverage.

Increasingly consumers are choosing brands that uphold sustainable business practices. Care of the environment, recyclable packaging and promoting fair practices amongst employees are boxes alcohol producers are expected to tick.

View this post on Instagram

A post shared by Drink Fibs | 0% Alcohol (@drinkfibs) on Jan 29, 2020 at 11:38am PST

Alcohol in the media 

The liquor industry is a significant contributor to South Africa’s gross domestic product, creating a solid revenue stream through sin tax and VAT. With the advertising of alcohol still allowed, liquor companies will continue to spend millions on television commercials, out-of-home advertising like billboards; and sponsorships across sports, lifestyle, music and festivals. With the increase of ultra-high net worth individuals in South Africa, the purchase of rare spirits – in particular, whiskey – will also considerably rise as they look to enjoy their hard-earned wealth. 

View this post on Instagram

A post shared by Windhoek Beer South Africa (@windhoekbeersa) on Oct 17, 2019 at 2:00am PDT

ALSO READ: South Africa’s most influential cocktail personality – revealed
Tags: CocktailsDrinksSpiritswine


Related Posts

All the best sparkling wine specials, plus how to choose the best one for you
Drinks

All the best sparkling wine specials, plus how to choose the best one for you

December 28, 2020
Pick n Pay commits to purchasing 25 million bottles of local wine in 2021
Drinks

Pick n Pay commits to purchasing 25 million bottles of local wine in 2021

December 17, 2020
6 recipes for a proper Amarula summer-long love affair
Collections

6 recipes for a proper Amarula summer-long love affair

December 7, 2020
Next Post
Twitter explodes as Lay’s South Africa confirms the salt and vinegar flavour is discontinued

Twitter explodes as Lay's South Africa confirms the salt and vinegar flavour is discontinued

Comments 1

  1. Katy Rose says:
    8 months ago

    I love a good cocktail!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Food24 Team Loves

6 Totally achievable food resolutions for 2021 that don’t include dieting

6 Totally achievable food resolutions for 2021 that don’t include dieting

January 4, 2021
Here’s how you can create your own personalised family cookbook

Here’s how you can create your own personalised family cookbook

December 4, 2020
roast chicken

8 ways with rotisserie chicken

September 4, 2020
How to master the art of roasting a chicken

How to master the art of roasting a chicken

April 17, 2020
4 Ways I used meal planning to save money every month

4 Ways I used meal planning to save money every month

February 20, 2019

Popular this week

  • Oh, grate! Turns out all four sides of the grater serve a useful purpose

    Oh, grate! Turns out all four sides of the grater serve a useful purpose

    1 shares
    Share 0 Tweet 0
  • Is your freezer a disaster? We’re here to give it a makeover with these 5 genius tips

    3 shares
    Share 0 Tweet 0
  • What is the difference between butter and margarine? We spoke to a professional baker

    0 shares
    Share 0 Tweet 0
  • 7 easy oven bakes that make great leftovers

    5 shares
    Share 0 Tweet 0
  • You don’t need a fancy machine to whip up these refreshing no-churn ice creams

    5 shares
    Share 0 Tweet 0

Newsletter

Get weekly access to our best recipes, tips and tricks

Sign Up
Footer

Quick links

  • Home
  • News
  • Videos
  • Win

Collections

  • New Recipes
  • South African Recipes
  • Baking
  • Braai Recipes
  • Pasta Recipes
  • Dessert Recipes
  • Plant-based Recipes

Other links

  • Advertise with Food24
  • Editorial Policy
  • How to Pitch
  • Contact us

Not in the mood to cook?

Visit eatout.co.za to find the perfect restaurant near you.

eatout.co.za

© 2020 Food24.com. All rights reserved.

  • About us
  • Terms of Use
  • Privacy Notice
  • New Media
IAB
No Result
View All Result
  • Recipes
    • Recipe Round-ups
    • New Recipes
    • South African Recipes
    • Chicken Recipes
    • Baking
    • Braai Recipes
    • Pasta Recipes
    • Easy Weekday Meals
    • Plant-based Recipes
  • News
    • Food News
  • Videos
  • Drinks
    • Wine
    • Beer
    • Cocktails
    • Coffee
  • Newsletters
  • More
    • Cooking Guides and Tips
    • Create your cookbook
    • Veganuary
    • Win

© 2019 Food24.com. All rights reserved.

Login to your account below

Forgotten Password? Sign Up

Fill the forms below to register

Subscribe to Newsletter

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Close
Food24
Recipe Disclaimer

All recipe content is the responsibility of the party from whom such content originated. You agree that you use the content on Food24 at your own risk. Please read our editorial policy.