New PureJoy Light sparkles

Parmalat is splashing out with a new PureJoy Light range natural blended fruit juice with all the taste of a pure fruit juice, but with fewer kilojoules.

by: Food24 | 12 Nov 2007

This delicious new range comes in four flavours: Cranberry Cherry, Peach Apricot, Ruby Grapefruit and Mango Orange.

It's made from the nectar of top quality fruit and contains 70% pure fruit juice. You therefore get all the vitamins and minerals of real fruit, without any added sugar, artificial colourants or preservatives.

"This new Weigh-Less endorsed product compliments our current PureJoy 100% juice range", says Rochelle McCarthy, product manager: beverages. "It is aimed at health conscious consumers who enjoy their fruit juice, but also like to watch their kilojoules intake at the same time."

PureJoy Light, is endorsed by Weigh-Less, lasts longer than refrigerated fruit juices.

PureJoy Light is available in two pack sizes: 1l re-cap and 330 ml Tetra prisma with the new telescopic straw. This handy straw design has an interlocking function, easily penetrating the pre-punched hole without any spillage.

Food24 feedback
"My peach and apricot was über yummy. And a tasty diet product is manna to the female gods." Sam Wilson

"I had the Ruby Grapefruit flavour, which I found to be quite refreshing and not too bitter. Unlike other light drinks that taste incredibly artificial, I found that the PureJoy Light juice tasted just like real fruit juice. I would definitely buy it again." Francine Higham

"The cranberry and cherry was good – more cranberry than cherry, but still yummy. Got a slight hint of cherry after every sip, which was nice. Why don't people make more cherry juice?" Anthea Jonathan

"As someone who finds most fruit juices too sweet I really enjoyed the Grapefruit option. It doesn't have the typical artificial taste of the current low kilojoules juices on the market. I like the boxy shape of the 330ml pack. It's modern and the design is keeping up with international trends on the packaging front." Ilze Dreyer

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