Lavazza Coffee: 2009 Calendar

Photographed by Annie Leibovitz; the creativity, passion and flair in the calender represents all things Italian.

by: Sabio Communications | 27 Nov 2008
 

Lavazza Coffee, the market leader in premium coffee, hosted its annual calendar launch in Rome, celebrating the Calendar’s 17th edition.

The style of the calendar theme, The Italian Espresso Experience, is sophisticated and elegant and takes the viewer on a surreal journey into Italian culture, past and present.

Photographed by the inimitable, Annie Leibovitz, each calendar photograph underscores the beauty and passion associated with Italy.

Leibovitz' classic 'tongue in cheek' approach to her subjects is evident in the calendar photographs. This is depicted in ‘Lupa’, where she inverts the Roman emblem of the wolf with Romulus and Remus, by presenting a women wearing wolf fur with the 'twins' underneath her.


Lupa

The photograph 'Il cinema', a tribute to the great master of Italian cinema, Federico Fellini. Here, Leibovitz took her inspiration from the iconic scene in La Dolce Vita, which made the Trevi Fountain a household name.


Il cinema

Da Vinci's Vitruvian Man is also redefined by Leibovitz in her photograph ‘Genio’, set against the background of the Colosseum – where she replaces the male form with a female equivalent – using the outline of the coffee cup to complete the inversion of this popular icon.


Genio

The calendar is a culmination of everything which represents Lavazza Coffee – passion, creativity, inspiration and a flair for the dramatic. At the same time Annie Leibovitz reminds us that true irony means never taking anything too seriously.

Coffee Recipes – using a plunger or filter coffee machine

caffè Espresso – short fragrant coffee with a thick golden crema
Use your plunger/filter coffee machine to create your espresso.
A full-bodied espresso (35ml) should be prepared with 7 grams of freshly ground coffee drawn for 30 seconds.

caffè Macchiato – espresso coffee with a dash of hot milk foam
Prepare your espresso coffee by using your plunger/filter coffee machine (refer to caffè Espresso recipe).
Foam up your milk – you can use a milk frother to foam your milk (It is important that the milk is hot before you foam your milk).
Add a dash of hot milk foam to your espresso.

caffè Lattè – an espresso topped with steamed milk and a touch of milk foam
Prepare your filter coffee by using your plunger/filter coffee machine (refer to caffè Espresso recipe).
Foam up your milk – you can use a milk frother to foam your milk (It is important that the milk is hot before you foam your milk).
Pour the milk over your espresso shot in a glass footed mug.

- None

 

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