Latest foodie fad

Forget cupcakes, designer doughnuts are the latest craze to hit the foodie world.

by: AP | 13 Jan 2010
gourmet doughnuts

Pomegranate thyme and bing cherry balsamic may sound like salad dressings, and lemon chamomile crème custard may evoke thoughts of fancy teas, but they actually are cutting edge flavors in the latest fad to hit the U.S. baking scene: doughnuts.

So much for glazed and jelly.

Fresh off the nation's fascination with cupcakes, bakers across the country are experimenting with gourmet flavor combinations and unorthodox ingredients in doughnuts, everything from meats to Cocoa Puffs breakfast cereal.

At Glazed Donuts Chicago, for example, mint leaves spring from the holes of iced mint mojito doughnuts. Baker Kirsten Anderson also adds grape jelly to the dough of her peanut butter and jelly doughnuts.

Paul Mullins, author of "Glazed America: A History of the Doughnut” calls them "designer doughnuts" and says the trend defies the stereotype of doughnut shops as smoke-filled havens for laborers lingering over burnt coffee and bad doughnuts.

"The chefs, they're really skilled, they are really creative," he says. "These designer doughnuts by regular Krispy Kreme-standards are pricey, but by haute cuisine standards, $5 (R37) or $6 (R44), that's not that much."

The doughnut-makers are playing with consumers' notions of creativity and curiosity, Mullins says. "What in the world does a chamomile doughnut taste like? I don't know if I'd want it on an every-week basis, but I'd give it a shot."

Michelle Vazquez, owner of Mandarin Gourmet Donut Shoppe in Miami, Florida (home to the chamomile creation, as well as a guava and cheese variety), says her doughnuts are attractive to health conscious customers who want something "a little bit higher-class than a regular doughnut."

She uses organic ingredients, trans fat-free oil, seasonal fresh fruits, Ghirardelli chocolates and cheeses such as savory French fromage blanc and creamy Italian mascarpone.

Mark Isreal, owner of Doughnut Plant in New York City, sees doughnuts as palettes for creativity and experimentation. He created a square doughnut filled with homemade jelly. Other recent flavors have included peanut butter, roasted chestnuts, cranberries and coconut.

The next cupcake?
Designer doughnuts are not as popular as cupcakes, which spawned a craze of cafes and bakeries, but the groundwork is there, says Sarah Levy, a pastry chef who owns two dessert shops in Chicago and is author of "Sweetness: Delicious Baked Treats for Every Occasion."

"It's an item where you can put a unique twist to it to kind of freshen it and make it exciting again," she says. "It's kind of a cool blank slate that you can doctor up and make them festive with different ingredients."

At Voodoo Doughnuts in Portland, Oregon, owner Kenneth "Cat Daddy" Pogson says the bakery puts a signature stamp on doughnuts by using sugar cereals such as Fruit Loops and bacon strips as ingredients. The shop's bacon maple bar doughnut came to be after a discussion about mixing savory and sweet flavors.

Back in Chicago, Anderson makes doughnuts for customers like Ellen Pecciotto of Chicago, who bought butternut squash and frosted apple cider doughnuts.

Anderson says she will continue to experiment with her doughnut flavors.

"There's a lot of room for growth," she said. "I think things are just beginning."

- AP


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