'It is time to step up and take responsibility.' This is the message from Donn Stewart, part owner of the micro-brewery that produces the award-winning Robson’s Beer.
Based in KwaZulu Natal, the family-owned brewery has given Donn a new perspective on the seriousness of alcohol-related incidents such as domestic violence, abuse and road accidents.
A cycling mission
Donn will be embarking on a staggering 1972km cycle trip from the Shongweni Valley, Kwazulu-Natal to The Cape Town Festival of Beer to raise public awareness about alcohol abuse.
Throughout the 20 day trip, Donn plans to use his time wisely.
Despite cycling an average of 130km per day, planned stops at schools, universities, and some local pubs & cycle clubs, as well as contact with local and national radio stations.
Enjoy alcohol - just do it in a responsible manner that is safe for everyone.
For the cause
Furthermore, to raise money for the cause, Robson’s Beer has designed a special edition, Double Indian Pale Ale, which is limited to only 100 bottles; these bottles will be auctioned off online and at the Cape Town Festival of Beer.
Funds raised will be donated to SADD, South Africans Against Drunk Drivers.
Be a sport and support
Show your support along side South African Breweries, Future Life, Fat Baz Restaurants, Hillcrest Toyota and ER24 in support of a very worthy endeavour.
He encourages anyone who wishes to contribute, or learn more about his campaign, to contact him on 0832507193.
Follow the journey on Twitter @RobsonsRealBeer.
Make a donation to the cause and SMS 'ROBSONS' to 38232