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New look for Indaba wine

Cape Classics, has unveiled a new packaging for its Indaba brand which will be rolled out with the 2007 vintage releases.

04 Dec 2007

The Indaba Sauvignon Blanc 2007 will be the first Indaba wine sporting the new look to hit the South Africa and US markets.

Indaba's current silk screened labeling is being phased out in favour of more traditional paper labels; while the silk screened bottles are visually striking, the packaging is extremely expensive to manufacture, and limiting in terms of production and sales flexibility.

The switch to more cost-effective paper labels will allow for faster reaction time for client and customer stock needs or volume requests. The lower upfront dry goods costs will also enable Indaba to remain competitive in it's pricing bracket.

The wines will remain in screwcap packaging, with colour-coordinated labels and closures.

The Indaba range is comprised of Chenin Blanc, Sauvignon Blanc, and Chardonnay for white varietals and Merlot and Shiraz for red varietals. With an eye towards quality and value, the grapes are carefully selected from emerging regions of the Cape winelands such as Robertson and the Breede Valley.

A portion of the proceeds from the Indaba wines supports a scholarship for people from communities historically excluded from holding senior positions in the wine industry.

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