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Would you buy a bottle of wine made in China for over R4000?

Popular to American and European markets, can this local wine make a breakthrough in the Chinese market?

12 Nov 2018
 

(image: Kym Ellis/Unsplash)

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With China's population being the second largest wine drinkers in the world, you would think that consumers would be willing to try local wines, however this is not the case. With China seeing domestic wine sales decreasing for the 5th year in a row.

Moet Hennessy, has their eye on the Himalayan vineyards and wants to showcase the first-class quality red wine China is capable of producing. 

Read more on: red wine  |  wine  |  food and travel  |  food24  |  drinks
 

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