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The power of social media foodies

Cathy Marston observes how smaller businesses are using social media to their foodie advantage.

02 Feb 2012

I nearly started this article by saying ‘Hi tweeps’ which (to the uninitiated) is a nod to the growing number of social media foodies out there. Because this week sees a lot of ‘tweeple’ celebrating a victory for the ‘little man’, for community-based action and for social media as the mighty Woolworths loses a battle against Frankie’s soft drinks.

It’s not often you see the underdog coming out on top and a large part of Frankie’s success is due to the huge number of people who tweeted, posted and shared information online. As the rather awkward statement from Woolworths SA CEO Ian Moir admits, they have ditched the drinks not because of the ruling, but because “public sentiment is against us”, proving that a small business who uses social media correctly really can take on the big boys and win.

In fact there are lots of small businesses who are ‘winning’ with social media. Richard Bosman’s cured meat business is going from strength to strength thanks to his energetic tweeting, whilst NoMu recently managed to get themselves mentioned around the world when they cheekily suggested they become the hashtag for the NOvak Djokovic/Andy MUrray match at the Australian Open!

You can follow the fortunes of restaurants, bakeries, brewers, fishmongers, butchers, organic gardeners, boutique family wine producers on Facebook and Twitter and all this activity has one aim - putting consumers in direct touch with the people who make their food and drink. We want to know more about what we eat and drink and increasingly it’s the small guys who’ve got the time and inclination to tell us.

So we’d like to know from you - who are the best foodie folk using social media in SA today? Do you have an amazing fishmonger who tweets out his fresh tuna? Who gives you 24/7 advice on growing your own herbs? And whose bacon croissant makes you race out of the door the second you hear they’ve left the oven? Tell us your faves and let’s all support the ‘little guys’ for a change! Email us at with your favourite tweeps!


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