As the world adapts to a new way of living and food manufacturers respond to rapidly evolving consumer needs and trends, Tiger Brands – SA’s biggest food producer – is changing some of its products.
“We all need a little change every now and then when it comes to our daily menu – more options and loads more taste. But we also need the perfect combination of more value for less, added wellbeing, and moments of indulgence,” says Becky Opdyke, Chief Marketing Officer at Tiger Brands. “Our new and exciting product innovations address all these expectations without compromising on quality, and even enhancing it.”
Tiger Brands is the company behind some of SA’s most iconic food labels, such as Jungle Oats, Mrs Balls Chutney, Rose’s Cordial and All Gold tomato sauce. Opdyke says that a challenging economic environment, among other factors, has resulted in the cost of the average food basket increasing substantially over the last two years. “Consumers are shopping less often and are expecting more per rand, and they are not compromising on quality.”
To that end, the producer has brought out smaller and more affordable options of All Gold Tomato Sauce, Mrs Balls Chutney and Tinkies and has adapted many of its “sweet” products to contain less sugar. The new travel-friendly packs of All Gold and Mrs Balls are now sold in 500ml and 375g respectively.
You might also start seeing innovations around other well-known products such as the KOO diced beetroot, which comes in Mrs Balls sauce. Retailers are also beginning to offer “mash-up” products of their most popular items, such as Woolworths’ new Chuckles ice cream, which launched at the beginning of November.