Two weeks ago Food24 broke the news that South African retailer Checkers has launched a new premium food range called Forage & Feast. It’s not the first time a retailer has partnered with a top chef for the launch of a new product offering. In 2018 Woolworths teamed up with Chefs Warehouse chef-patron Liam Tomlin to launch their ‘Global Menu’ range.
Jan Hendrik, who has partnered with other big brands in the past such as Nespresso and Snowflake Flour, says he loves cooking with the Forage & Feast Sicilia passata sauce, the Italian Prosecco vinegar and the olive oil from the Breede River Valley. Chef Zola Nene, who also works with Checkers in a brand ambassador capacity, endorsed the products in a virtual media cookalong last week.
Images: Jan Hendrik Facebook | Supplied