Introducing the Flying Dish, a new ghost kitchen concept

How does a fun-loving beer brand promote responsible drinking? You can bet it will be something very different to what we’re used to – and it is! SAB Inbev Group has launched a new concept: a Flying Fish-branded ghost kitchen called Flying Dish. “WTFF?” we hear you ask? (That’s “What the Flying Fish” for those who aren’t in the know.) Yes, that’s right: Flying Fish is changing the way we think about responsible drinking by calling attention to the fact that food actually slows down the flow of alcohol into your bloodstream. Drinking on an empty stomach should never be an option – and now it doesn’t have to be.

Foodies who live in Joburg can now order exceptional food from the Flying Dish via the Uber Eats app. The Flying Dish kitchen is run by Chef Neo and her team of inspirational chefs and will run six days a week, from 12pm to 8pm. Notably, the dark kitchen won’t be delivering alcohol, but you can be sure each dish will taste even better when enjoyed with an ice-cold Flying Fish, so be sure to have a six-pack chilling in the fridge before you place your order! 

Zachary Kingston, Flying Fish’s brand manager, says: “Taking a moment to appreciate a new innovation of world firsts, Flying Fish x Uber Eats is saying: eat now, drink later. This, like many of our campaigns, will truly make you go ‘#WhatTheFlyingFish?’ but you have to #FlowWithIt. After all, you can’t enjoy yourself to the fullest unless you have a full stomach. The goal is to inspire lovers of a cold one to #EatWithIt and always eat when they drink.”

The Flying Dish is launching next week, so keep a close eye on Food24’s Instagram page to see some of the exciting dishes that will be flying out of the kitchen – plus, for those foodies who aren’t in Joburg, we’ll be sharing recipes hot from the Flying Dish for you to try at home. We can’t wait to see what you and Flying Dish will be cooking in the kitchen!