Local retailer Woolworths has launched a fishy sausage range with three unique variants; hake sausage, trout sausage and haddock cheese sausage. The new product range has the country divided on whether they are for or against the fish wors.
In an interview with Food24, Woolworths explains that the launch of the product was promoted by a growing demand for meat alternatives.
“We’re seeing a more considered approach to animal protein. People are eating less of it and when they do eat it they want to make it count. We have seen a growing number of consumers eating seafood and it will continue to become more pronounced in the years to come as consumers are actively making healthier choices for themselves and the planet. When we launched our trout rashers (an alternative to bacon), we saw customers react to it positively and we knew that this is a space that needed to be explored further.”
The Traditional Hake Sausage launched in stores on 27 September and retails for R99.00. It features flavours of fresh lemon, garlic and parsley.
The Trout Sausage has been flavoured with lemon and fresh dill while the Haddock Cheese Sausage variant includes paprika and spring onion.
Woolworths adds that it plans to launch other hake products.
“We have launched a hake chipolata in the ready-to-eat category, a great snacking alternative, as well as a battered hake fillet which plays on the traditional hake and chips.”
South Africa reacts to the Hake Sausage
Many locals remain divided on whether they are on the fish wors side of things or not too sure about it. We stumbled on several hilarious tweets that promoted the product to go viral on social media earlier this week.
Some thought that the retailer ‘cod’ do better and that it may be the ‘wors’ idea yet.
Fish wors😭😭😭. Why!? pic.twitter.com/FjnB7KVKqs
— Wenzile (@__wenzie) October 5, 2021
If I bite into Wors and I taste fish I’m burning the whole place down !!! https://t.co/yZqS1hGn3I
— 𝐉𝐚𝐲 𝐖𝐢𝐭𝐡 𝐓𝐡𝐞 𝐅𝐞𝐧𝐠 𝐒𝐡𝐮𝐢. (@jaymalete) October 5, 2021
Fishwors doesn’t make any sense at all. If you love fish you wouldn’t want it made out as something like fish but fish and the taste of a fish must not be diluted. Just one look at that wors just doesn’t appetise at all. My opinion.
— Bukelwa Sigila (@BukelwaSigila) October 6, 2021
While other South Africans seem to be ‘hooked’ on the idea.
Unpopular opinion: these could slap https://t.co/jbSbdjauo2
— G-$tackz (@Gershforthewin) October 5, 2021
As someone who has eaten fish fingers before, I can’t draw the line at fish wors.
— nanana rathabe (@NthabiWabi) October 5, 2021
Why am I not upset about this. Lol great for days when you want fish but also want a wors roll… 😂😂😂 https://t.co/SbVx6lysah
— YT: Aunty The Plug (@UhmWendy) October 5, 2021
Food24 would love to know your thoughts. Are you eager to try the new fish sausage range or do you think you will give it a pass? Comment below or tell us on Twitter by tagging us in your tweets @Food24.