Entries for the second annual Wine Label Design Awards are now open. The awards are proudly sponsored by self-adhesive label supplier Rotolabel and are convened by winemag.co.za.
The motivation for the competition is to reward outstanding design as an influence on wine purchases. All South African wine producers and design studios are invited to enter by the deadline of 29 January 2016.
Wines will be judged in four categories: 1) R80 a bottle and under; 2) over R80 a bottle; 3) R500 a bottle and over and 4) labels forming a series – no price constraints. Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication. An entry fee depending on category applies.
Wines must be commercially available and the minimum stock requirement is 100 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale.
After official judging, finalists will then be displayed on winemag.co.za for a set period to allow for consumer voting to determine a “People’s choice” winner. The award ceremony takes place on 25 February.