I love a good brand.
One I trust and know.
Judging
by the avalanche of comments and discussion brought about by two of our latest
articles, so do you.
It’s
clear that “brand failure” really gets people fired up…
Remember
that thing that Woolies did
with that soda drink?
What about the mess Steers got itself into yesterday with their R10
Wacky Wednesday burger flop? A brand FAIL of note or a great marketing
exercise?
And
then one of our more opinionated (we love that) contributors wrote an article
entitled “Why
I hate the Spur”.
What
surprised me the most was how many people agreed.
For me, the Spur means sparklers, birthdays, burgers with cheese, onion rings
and everything drowned in a sea of yummy pienk sauce. In short, happy
memories with friends and family that looks a bit like the ad… without all
the Indians.
Whilst
I haven’t Spurred in about 15 years, I was under the impression that one got
simple, cheap and not-too-bad-at-all food there, if you stuck to the basics
like burgers and steak.
Not
so much.
It
seems the Spur of my childhood seems to have gone down the ol’ plughole, along
with the infamous Salad Valley.
Here
are just a couple of the comments we got from our readers:
“I
eat out a lot all over the country when travelling on business and until about
2 years ago would go to Spur fairly often. Not anymore!”
“My
kids do not even ask to go to the Spur anymore, that is a message right there.”
“30
years ago the Spur was a different story now it is about making money, nothing
more.”
“I
must say I love the Spur. I always have a spur burger with cheese sauce and tex
mex on the side. And the onion rings! Although I must say that their burgers
have gone down in quality in the last while.”
“Spur
food is terrible I go there for the odd kiddies birthday. I cannot wait for my
kids to be all grown up.”
Upset
much people?
For
me, it’s the fact that a place that made up part of my childhood memories has
now changed. My brand has been messed with… don’t mess with my brand!
How
does it make you feel?
Comment below or email us on editor@food24.com
…and tell us you really feel. Don’t hold back now.
We’re
just waiting to see what Nando’s
will make of it all.