What do Jack Daniels, KFC and Cadbury slabs have in common? Well last week they were all announced as Sunday Times Top Brands winners in 2009.
Top Brands is a two-module survey, focusing on general consumers and business leaders.
Both modules’ results are expressed as a Brand Relationship Score©. This score is a composite of three questions per industry category:
This measure provides a holistic overview of a brand’s health.
The business-to-consumer module targets South Africans aged 16 and older. The sample of 3500 respondents, 2000 of whom are from metro areas, was randomly selected.
It included people from all population groups, languages, geographical areas and income groups. Interviews were conducted face-to-face and in respondents’ language of choice to ensure they understood.
So, without further ado the winners and the runners up…well the ones that were of interest to us here at Food24. For the comprehensive list click here.
Alcoholic spirits:
1st Jack Daniels
2nd Johnnie Walker
3rd Jamesons
Alcoholic coolers:
1st Red Square
2nd Smirnoff
3rd Brutal Fruit
Beers:
1st Carling Black Label
2nd Hansa
3rd Heineken
Ciders:
1st Savanna
2nd Hunters
3rd Redds
Chocolates:
1st Cadbury’s slabs
2nd Lunch Bar
3rd Bar One
Soft drinks:
1st Coca Cola
2nd Fanta
3rd Sprite
Fast food:
1st KFC
2nd Nando’s
3rd Steers
Oh and the favourite overall brand was…surprise surprise… Coca Cola, followed by Vodacom, Nike and Koo. Koo? Wow. Who knew?
Any of your favourite brands missing from this list? Any surprises?