Tragedy has struck the lives of South Africans, as news broke over the weekend that Nestlé South Africa will cease production of the cherished Nesquik chocolate and strawberry flavours.
South Africans who enjoy Nestlé’s flavoured milk drink Nesquik will be disappointed to learn that it soon won’t be available locally anymore. https://t.co/LSBdoorR6l
— News24 (@News24) August 26, 2023
This heartrending decision, set to take effect from 21 August 21 2023, has left many shaken – mourning the end of an era filled with delightful sips of flavoured milk that had become a staple in households across the nation.
The Nesquik line, known for its irresistibly rich and creamy chocolate and strawberry powdered milk flavours, has long held a special place in the hearts of South Africans. Generations have grown up with the comforting familiarity of these flavours, turning mundane moments into moments of joy and providing a sweet escape from the daily grind.
Nestlé South Africa’s decision to discontinue the beloved chocolate and strawberry variants have sent shockwaves throughout the nation. Social media platforms are flooded with expressions of disbelief, nostalgia and sadness, as consumers share their memories of cosy mornings and family bonding sessions over a cup of Nesquik.
I gave up dairy 8 years ago so haven’t drank this stuff in forever but hearing the news that #Nesquik is leaving South Africa is giving me the sads. pic.twitter.com/tTmQKUC7XX
— Brent Lindeque (@BrentLindeque) August 27, 2023
Nestlé South Africa: Discontinues Nesquik
Me: So you have chosen death.
— plasmalamp (@plasmalamp) August 27, 2023
Sounds as if they are blaming it on the bunny 😔 Nooooo Nestlé 😭😭 #NestleNesquik #Nesquik https://t.co/lN4a2jSCGw
— Boozy Foodie🍷 (@Boozy_Foodie) August 27, 2023
In an official statement, Nestlé South Africa cited shifting consumer preferences and evolving market dynamics as the driving forces behind this difficult decision. The company expressed its gratitude to loyal Nesquik consumers and assured them that Nestlé remains committed to delivering quality products that meet the changing needs of its customers.
However, for many South Africans, the news remains bittersweet at best. The decision to bid farewell to Nesquik chocolate and strawberry flavours marks the end of a chapter that holds countless memories. Many express concerns that future generations will be deprived of the simple pleasures that Nesquik has provided.
The discontinuation of Nesquik chocolate and strawberry flavours also highlights the profound impact that food products can have on cultural identity and collective memory. It serves as a reminder that certain tastes and experiences are interwoven with the fabric of a society, transcending mere consumption to become part of the national tapestry.
As the sun sets on the era of Nesquik chocolate and strawberry in South Africa, it leaves behind a legacy of cherished memories and a reminder that even the simplest pleasures can wield a profound impact on our lives.