It is remarkable to see the positive impact of South African women in typically male-dominated industries. The golden sea of canola fields has one agriculturalist to thank: Izane Crous, from B-well, is planting seeds of change in the field of agriculture.
Izane Crous has built exceptional working relationships with local South African farmers, customising solutions to suit their unique requirements of the farm, and the farmers trust her knowledge.
“As an agriculturalist, it is my job to ensure that every producer produces the highest possible yield for his/ her particular circumstances,” says Izane. To achieve this, she assists producers in decision making regarding planting techniques, cultivator decisions, fertilizer management, pest disease, wheat control all through to swapping, harvesting and eventually the contracting of the seed.
B-well helps feeds our nation in creating locally produced products that are vital for survival both economically and physiologically. Izane continues to inspire young girls and women to follow a career path in agriculture. For every B-well product in homes across Southern Africa Izane had a hand in developing the canola crop that’s gone to produce the oils.
Izane hopes to leave her legacy that every woman out there whether you are in agriculture or any male-dominated industry to not be afraid to pursue your dream. With opportunity and support, women can venture into any opportunity they choose and it is up to us as a nation to encourage our girls to follow their passion.
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