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Partner content: Bakers® turns 170 years old

Can you believe that the beloved Bakers® brand turns 170 this year? That’s right – it all started way back in 1851 when John Frederick Baumann, a Brit, moved to South Africa and opened a grocery and bakery in Durban. (Back then, it was called the British Colony of Natal.) In 1881, his nephew, JML Baumann, joined him in here and expanded the business. By the 1930s, almost 200 people worked for Bakers® and they boasted 240 different types of biscuit lines. In 1968, they relocated to Gauteng and today their headquarters are still in Johannesburg, although the company now forms part of National Brand Limited.

But enough of the history lesson! The real magic of Bakers® biscuits lies in the variety of delicious biscuits that many South Africans have grown up with. Watch the video below for a trip down memory lane – and don’t blame us if you’re craving a Bakers® Strawberry Swirl, Bakers® Romany Cream or Bakers® Tennis Biscuit by the end of it. Click here for some recipe inspiration.