Introducing BT Signature, a sparkling ready-to-drink peach beverage. Packaged in chic individual bottles, BT Signature is available in two variants: alcoholic and non-alcoholic, and joins Boity’s retail empire that also includes fragrances, hair care and other beauty products.
Says Boity, “BT Signature is close to my heart and is representative of who I am. I’ve been involved in every process of getting BT Signature to market, and I’ve been lucky enough to work with some of the very best in the business to create a product that I am extremely proud of.”
The celebrity has partnered with renowned winemaker Matthew Krone (of the Krone MCC dynasty), who applied his vast experience and skills in winemaking to bring this product to life. Joining this dynamic duo was investor and advisor Francois Rozon, the long-term MD of Appletiser who helped globalise the famous SA drink. With a team like that behind the brand, I think we can agree that they have a winning recipe in BT Signature.
Looking at the beautifully packaged product, it’s apparent that BT Signature is Boity all the way. Thanks to a large dedicated social media following and fanbase, Boity is not only paving her way but encouraging others to do the same. “As much as this product was created to celebrate success, it is also an encouragement to take chances and make your mark through hard work, determination, building connections, and following your passions with sheer grit,” she says.
BT Signature is available at select Shoprite LiquorShop stores countrywide, retailing for R24.99 (non-alcoholic) and RRSP R29.99 (alcoholic) each.
We do not doubt that Boity’s legion of fans and supporters will be rushing out to cheers the lady herself with an ice-cold BT Signature!