Dunkin’ Donuts has a new spokesperson – none other than celebrity chef Racheal Ray. In addition to hosting her three television shows – Rachael Ray, 30-Minute Meals, and Tasty Travels – she is also the editor-in-chief of her own magazine Every Day With Rachael Ray, has written numerous cookbooks, and recently launched her own brand of olive oil. Now, you can add Dunkin’ Donuts spokesperson to that ever- increasing list.
For the next three years, Ray will be involved in all aspects of the Dunkin’ Donuts marketing campaign including television spots, online ads, radio, print, and personal appearances. In addition, she will be working with the DD culinary team to help develop food and beverage options that are better for your health.
However not everyone thinks this is a good idea.
Kitchen Confidential author Anthony Bourdain had a few choice words on Rachel Ray’s new venture.
The prickly chef said in Outside magazine: “She’s got a magazine, a TV empire, all these best-selling books – I’m guessing she’s not hurting for money. She’s hugely influential, particularly with children. And she’s endorsing Dunkin’ Donuts. It’s like endorsing crack for kids.”
“I’m not a very ethical guy. I don’t have a lot of principles. But somehow that seems to me over the line. Juvenile diabetes has exploded. Half of Americans don’t have necks. And she’s up there saying, ‘Eat some (bleeping) Dunkin’ Donuts. You look great in that swimsuit – eat another doughnut!’ That’s evil.”
A representative of Ray replied, “Anyone who knows Rachael and watches her on TV is aware she promotes balance and moderation, instead of living life in extremes. Her work addressing kids’ and families’ nutritional needs speaks for itself so we respectfully disagree with Anthony’s opinion.”