Woah woah woah, blogs aren’t written to get free
stuff?
What am I in this business for? I can tell you I’m certainly not
writing to engage like-minded people who have a passion for food, travel, and
maybe some chocolate covered bacon.
There’s lots of talented competition out there, so why would I, as a writer and
blogger, wait to be approached when I could just write a faceless email
asking to be hosted on one of the most important family nights of the year?
The answer is, I wouldn’t. I’m savouring the tiny bit of self
respect I have left, after years of plowing through my pride embarrassing myself. I’m holding
onto it, because I’m sure I’ll need it for the future.
But American blogger, Sarah Lockard, must be balls deep in dignity because it looks like she’s got plenty to spare. Sure, it’s a fine balance between selling your soul and marketing yourself, but damn, Lockard seems pretty off-kilter.
According to Eater.com Sarah Lockard, an averagely popular blogger from Philly (USA),
has sent out an email to ‘Host the Awesome Lockards on Christmas Eve.’
Restaurateurs were so irritated that one forwarded the email to Eater.com.
P.S. Milk and Cookies is looking for a new set of cutlery and a 3 piece
couch… anyone want the pleasure? I just found some spare self-respect in my
left pocket.
Here’s the cheeky email:
‘From: Sarah Lockard
Date: December 9, 2013 at 9:17:32 PM EST
To: undisclosed-recipients:;
Subject: Host the Awesome Lockards on Christmas Eve!
Good Evening!!!
Every Christmas Eve my family enjoys an amazing night dining out and
this year I am offering you the exciting opportunity to be our
restaurant that hosts us!
The host restaurant will receive approximately $1,000 in PR with AML:
1) 2 Facebook posts on AML’s Facebook page promoting t
2) 5 instagram photos during the dining experience
3) 2 AML enewsletter ads in Jan and Feb 2014 (reaches over 3,000 unique individuals)
4) listed in our Christmas Eve dining guide published Dec 10th, 2013 on AML.
We are asking for the following in turn:
Dinner for 5 drinks and food compensated, we will tip according to the value to the server.
This is a VERY innovative and effective way to promote your
restaurant on this very competitive evening and reach tens of thousands
of local foodies through AML’s channels.
Please note this is first come, first serve.
I am excited to hear from you!
Be THE top restaurant we recommend this Christmas Eve to our HUGE audience!!!!
Your friend,
Sarah
–
Sarah Lockard
CEO, AroundMainLine.com
Your Online Magazine Covering the Main Line and Western Suburbs
Providing Online Advertising, Marketing, Events, Social Media Consulting and More!
Email: slockard@aroundmainline.com
Cell: xxx-xxx-xxxxx
Facebook: www.facebook.com/aroundmainline
Twitter: www.twitter.com/aroundmainline
Organizer of Main Line Restaurant Week
www.MainLineRestaurantWeek.com‘
What do you think? Is this email way too bold? Or does a girl have to do what a girl has to do? Please write your comments below.