(Image credit: iStock)
Makers of one of the world’s most loved milk chocolates – known for its unique triangular shaped pieces and honey nougat flavour, has shocked chocolate lovers in the UK by (wait for it)… changing the size of the gap between the breakable pieces.
Mondelez International, which is the company that makes Toblerone, told BBC News that, “This change wasn’t done as a result of Brexit” but for such an iconic brand to change even the smallest thing, it’s pretty interesting – not to mention brave!
What it means
The regular 400g bars are now 360g and the 170g bars are now 150g. But get this! The actual size of the packaging hasn’t changed at all. Is that sneaky or what?!
An announcement was made on the official Toblerone Facebook page and it seems (for now at least!) that the change in size will only affect UK chocolate eaters. Phew! But could it spread to other parts of the world too? We hope not…
Consumers have been miffed to say the least and haven’t been shy to share their sentiments on social media!
News times…??#Toblerone https://t.co/jtrq5XKHwM
— MartineZ (@byconnie) November 8, 2016
#Toblerone, circa 2020 – to be known as #Toblergone pic.twitter.com/noSyUTKreR
— Graham Soult (@soult) November 8, 2016
The most popular story in England is #Election2016 #Toblerone pic.twitter.com/jjKQX8k3jw
— Funny Tweets (@FunnyThingsUK) November 8, 2016
The US may be voting on its next president,but in the UK we have more pressing matters:someone’s been fucking with our chocolate #Toblerone
— S A R A | M A C (@sara__mac) November 8, 2016
i’m actually mad about this and i don’t even like chocolate #Toblerone
— ace rimmer (@amysant1ago) November 8, 2016
@markcjgreenwood First they take our #marmite … now our #toblerone – It’s only 8 Nov, and Christmas is already ruined
— Mark Rose (@TradersBulletin) November 8, 2016
We were warned there would be serious consequences for #Brexit #Toblerone pic.twitter.com/gQTxl4K06X
— Joe Devereux Kelly (@J_DevereuxKelly) November 8, 2016
Tip for you both @realDonaldTrump @HillaryClinton, you want votes? Solve this #Toblerone fiasco. #MakeTobleroneGreatAgain
— Mike Allen (@_Mike_Allen) November 8, 2016