The World’s Strongest Coffee Launches in South Africa
Made from a blend of Ugandan and Brazilian beans, Black Insomnia contains 6% more caffeine than its competitor’s product. Lab results have found that this amounts to 57.5 mg per cup – the average cup of coffee from an international coffee shop chain can contain as little as 20.6mg.
Brand founder Sean Kristafor created Black Insomnia to ‘reboot’ the coffee industry. He considers Cape Town the coffee capital of the world but believes it’s time to offer something a little different – something stronger and darker, with an edge.
Black Insomnia is brewed in Cape Town by one of the world’s foremost baristas, Gerald Charles, known in the coffee community as Dr G. He’s become somewhat of a celebrity and recently graced the cover of a leading luxury lifestyle magazine and supplies coffee to some of South Africa’s most loved coffee shops.
He describes Black Insomnia as being as good as a ‘hug from your gran’ but with a serious caffeine kick that gives it unprecedented edge. As an espresso it’s rich, full-bodied and syrupy, with the flavours of nuts and caramel dominating. With milk it’s ‘comforting, rich and sweet, with flavour components of roasted walnuts, caramel and chocolate’.
Food24 and 24.com got the opportunity to taste the coffee first at our offices this morning. WATCH the video below..