The most important thing to come from #Budget2019 is this story about mayonnaise

It seems as if everyone on the internet was trying to capitalise on Finance Minister Tito Mboweni’s speech in parliament this week outlying the highlights of the upcoming financial year. There was talk about income tax and sparkling wine, petrol and cigarettes but what no one was talking about was mayonnaise. Yes, mayonnaise.

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The team behind Hellmann’s Mayonnaise South Africa came out ablazing on Twitter yesterday with a bold campaign declaring that “every time Tito raises prices, we’ll lower the price of ours, so you can still get your hands on a bit of luxury.” Hellmanns says they are #onthesideoffood and frankly, so are we. Here’s what went down on Twitter:

We’re planning a delicious little stimulus package for the #Budget2019

We’ll be live tweeting and every time dear @tito_mboweni raises prices, we’ll lower the price of ours, so you can still get your hands on a bit of luxury. Because we’re #OnTheSideOfFood #DeliciousSurprise pic.twitter.com/Xx2UmsGpN2

— Hellmanns Mayonnaise (@HellmannsZA) February 20, 2019

Celeb Chef Zola Nene got right in on the action because as we know, she is definitely #onthesideoffood

The best news to come from this year’s budget speech ???? … now please excuse me while I run to my local Checkers to go stock up on @HellmannsZA mayo ????‍??????‍??????‍?? https://t.co/vp6IjLZ2bd

— Zola Nene (@zola_nene) February 20, 2019

When Tito announced the increase on alcohol, as we sobbed into our hankies, Hellmann’s delivered with their first price cut:

You thought all your luxury items went up, didn’t you!? Wrong! Hellmann’s is now less 8%. #OnTheSIdeOfFood #Budget2019 #DeliciousSurprise pic.twitter.com/dfiP5SWsZi

— Hellmanns Mayonnaise (@HellmannsZA) February 20, 2019

Inflation went up slightly, and Hellmann’s responded with a 2,5% price punch. Boom!

0.5% inflation will never go down easily. But a condiment made with the finest ingredients can.

Hellmann’s is now 2.5% less. #Budget2019 #OnTheSideOfFood #DeliciousSurprise pic.twitter.com/KPXhym7DhZ

— Hellmanns Mayonnaise (@HellmannsZA) February 20, 2019

Tax brackets remained unchanged, but Hellmann’s was on a roll, and hey, who are we to stop them? (geddit?)

No increase to any tax brackets. That’s delectable for everyone. To celebrate, we’re having a feast. And everyone’s invited.

Hellmann’s price dropping 6%. #Budget2019 #OnTheSideOfFood #DeliciousSurprise pic.twitter.com/nn1AeMPoJe

— Hellmanns Mayonnaise (@HellmannsZA) February 20, 2019

Spend more on petrol with the fuel levy, but not your fave burger sauce:

The fuel levy is up. That makes driving more expensive. So we’re lowering the price of Hellmann’s mayo by 5% to make up for it.

At least now you’ll have delectable padkos along the way. #Budget2019 #OnTheSideOfFood #DeliciousSurprise pic.twitter.com/zhOwBm3zTY

— Hellmanns Mayonnaise (@HellmannsZA) February 20, 2019

So if the dreary news about dark days ahead for the South African economy has got you feeling a bit blue, just know that the blue ribbon of Hellmann’s has got your back. Hellmann’s is available countrywide at a RRP of R49.

There you have it folks, the 2019 budget. Baked and ready to serve.

Thank you @tito_Mboweni, now go and enjoy something delicious. Like Hellmann’s – which now costs (thanks to budget increases) 37.5% less. For good. Mmmmm… #Budget2019 #OnTheSideOfFood #DeliciousSurprise pic.twitter.com/bunD2vPKUy

— Hellmanns Mayonnaise (@HellmannsZA) February 20, 2019

via GIPHY

Disclaimer: Food24 has not received any reimbursements for this article. In the interests of delicious food, we just wanted to spread the news with our readers.