Italian company De’Longhi has become one of the biggest names in domestic appliances around the world, and now they are launching their first international campaign – with a noteworthy name playing the leading role.
“We believe Brad Pitt is the perfect ambassador to tell the world about De’Longhi,” CEO Massimo Garavaglia shares. “He is the quintessential embodiment of the De’Longhi spirit: bold and international but, at the same time, sophisticated and elegant.”
Brad Pitt is not only an acclaimed actor and producer, but he is also an engaged advocate on environmental issues, a collector of art, and passionate about architecture and design. He’s all about intrigue and elegance while at the same time being a name that is identifiable around the world – just like the De’Longhi brand itself.
But Pitt isn’t the only big name on board with this campaign. The video was directed by Damien Chazelle and includes the work of cinematographer Linus Sandgren and composer Justin Hurwitz as well, both of whom are known for the parts they played in bringing the award-winning La La Land to life. Now, they’re switching their focus to a day in the life of Brad Pitt.
“When I saw what Damien did with the film grain and Brad looking about as cool as I’ve ever seen him, I was excited to come up with a tune and a vibe to match,” says Justin.
This “vibe” will no doubt speak to authenticity because that is what De’Longhi is synonymous with: the original Italian coffee culture that is the start of all perfect days. De’Longhi is known for creating Italian coffee machine so you can embrace la bella vita even when you can’t jet off to Europe. Their range of bean-to-cup coffee machines provides all the solutions for a perfect espresso, creamy cappuccino, or any other espresso drink. And their latest arrival is the new PrimaDonna Soul.
It’s no surprise that the PrimaDonna Soul not only looks beautiful, but is the height of luxury when it comes to functionality too. This fully automated coffee machine boasts Bean Adapt Technology, which gives the user complete power by allowing you to set the specific grinding size and brewing parameters. It took coffee experts thousands of hours of tasting and testing, combined with the highest innovation at De’Longhi, to develop this unique technology. And everything starts from the De’Longhi Coffee Link App, which begins by detecting the coffee beans you’re using to ensure the perfect experience for you. So where will you start your coffee journey today?