Partner content: Raise a mug with Jacobs, L’OR and Douwe Egberts to those who make coffee possible
Supplied by Douwe Egberts
What would the world be like without coffee? This is a question that Jacobs, L’OR and Douwe Egberts know should never be answered. This is why acknowledging International Coffee Day, and all that goes into making your morning cuppa, is so important.
International Coffee Day is celebrated around the world on 1 October to recognise and thank everyone responsible for getting us our get-up-and-go drink, from the farmers, roasters and manufacturers to the coffee shop owners and everyone else in between.
In 2022, the coffee industry generated an estimated revenue of US$433.60bn and is expected to grow annually by 7.64%, making it one of the most successful stories of a product that has become a commodity. It was reported in 2019 that the coffee industry provides over 125 million people with jobs worldwide, not to mention keeps billions of customers happy, satisfied, awake and aware with one sip.
“Coffee is no longer a simple beverage; it is now an occasion – let’s meet for coffee, let’s try out a new blend, let’s take a coffee break – and it is because of this, that the industry continues to grow,” explains Thokozane Radebe, brand manager for Douwe Egberts and L’OR. She adds that with the introduction of different ways of enjoying coffee – instant, beans, capsules, sachets etc – people are finding their own way through the coffee aisles and exploring what suits their tastes.
Due to the increase in different types of coffee, coffee production and manufacturing, the demand for the product has also increased. It is because of this that the coffee industry has had to include sustainability as a main strategic focus. “As coffee continues to grow, environmental factors need to be considered. Many coffee manufacturers are considering the impact that coffee production has on the environment and on the people who are involved in the process. With different manufacturers joining various alliances, and offering recyclable products and options, every action makes a difference,” explains Matthew Dees, senior brand manager for Jacobs.
Jacobs, L’OR and Douwe Egberts have made sustainability a key focus for the future: sustainability of the land, equality of people and prosperity of farmers are taken into consideration and actively pursued. “It is because of these types of initiatives that the coffee industry can continue to thrive,” explains Radebe. These brands understand the opportunity and responsibility they have to make a difference in the lives of farmers and farming communities.
With sustainability in mind, Jacobs, L’OR and Douwe Egberts have grown their coffee products to be accessible and enjoyed by all, from coffee enthusiast to connoisseur:
- Jacobs offers freeze dried instant coffee, roast and ground coffee, whole bean coffee and a variety of instant mixes and speciality coffees, as well as aluminium coffee capsules. The brand ensures that every coffee drinker has something to enjoy. Thanks to their comprehensive range there is a perfect Jacobs for coffee every taste.
- Douwe Egberts has a range of instant coffees available in an array of different blends, some including inspiration from places such as Brazil and Kenya. These coffee experiences allow you the opportunity to find your favourite.
- L’OR has made a name for itself as one of the top coffee capsule brands, giving consumers a variety of blends and intensities to enjoy on their coffee breaks.
With so many options from Jacobs, L’OR and Douwe Egberts with which to celebrate International Coffee Day, there is no reason not to raise a mug.