Free fried chicken! Hungry Lion to give away 11 000 pieces of fried chicken on Heritage Day
In an attempt to break a world record, over 11 000 pieces weighing over 1.1 tonnes (1 100kgs) of King Sized chicken will be served from a mega 4-metre high version of the Hungry Lion’s iconic Pride Bucket at the Liberty Promenade Mall in Mitchell’s Plain.
Free Coke and spot prizes
Participants will be able to enjoy the delicious chicken with a free Coca-Cola and will be awarded throughout the day with spot prizes and entertainment provided by Coca-Cola and TopStars AllStars.
“The event is the culmination of our popular ‘Lucky Bucket’ campaign which has seen over 1.5-million digital voucher downloads and has resulted in double-digit sales growth for the brand,” says Tashalene Reid, Brand Marketing Manager at Hungry Lion.
She explains that the purpose of the event is to show how we live up to our brand promise of giving Mzansi MORE, we couldn’t think of a better way than to put smiles on the faces of at least 11 000 people on Heritage Day.
Why Cape Town?
“We chose Cape Town as the destination to break the record because of the generosity of the people of the city but at the same time are ensuring that we give everyone the opportunity to participate by going into any Hungry Lion store and sharing our Heritage Day Feast with the whole family,” Reid adds.
Four years ago the the record was broken by KFC in Kentucky, Louisiana with a weight of 907kg in celebration of their 70th birthday.
The most recent record was broken on the 23rd of September 2011 in Japan by the Qatar Food Company at the Karaage* Festival weighing in at 1,076kg.
Celebrating the diversity of South Africa
Join Hungry Lion in bringing together friends and family throughout Mzansi to celebrate the diversity of our proudly South African heritage.
*Karaage is a Japanese fried chicken dish that uses boneless chicken and a potato starch batter. It is becoming increasingly popular in some parts of the Western United States where it is colloquially referred to as ‘JFC’ (Japanese Fried Chicken).