Food trend: Frozen yoghurt
The International Frozen Yogurt Association estimates that the global market for the product is $2-billion and growing fast. Not bad considering that frozen yoghurt, or froyo, was only invented in the 1970s in the United States. But what is it about this frozen dessert that appeals to consumers and is seeing the emergence of numerous frozen yoghurt businesses the world over?
The early 1980s saw frozen yoghurt stores opening up all over the United States capitalising on people who wanted an alternative frozen dessert offering. However, an increase in ice cream and coffee shops saw the early boom peter out.
In recent years, frozen yoghurt has experienced a resurgence thanks at least in part to the increase in more health-conscious consumers who are looking for something different to ice cream or other deserts. Brand experts also rate the fact that the majority of frozen yoghurt companies have become trendy and exude a much more image conscious ambiance than in the past. This helps to attract a more youthful market and even celebrities.
Today, frozen yoghurt comes in all shapes and sizes. Not only are there sugar-free varieties but also a plethora of flavours and styles. Many companies give customers the option of adding various toppings, or the choice of ordering their frozen yogurt in cups or cones. And then there are those who give customers the opportunity to serve themselves and experiment with several flavours and toppings.
Reflecting international trends, the South African frozen yoghurt stores that do well are those who provide customers with a choice between healthy offerings and something a bit more indulgent. The market has grown in leaps and bounds over the past two years as people once again are looking for healthier and better-tasting alternatives.
It certainly is an exciting time for frozen yoghurt in the country. Despite the sheer amount of franchises and offerings, there is room for versatility and innovation to continue enticing consumers to try their wares.