Entries for the sixth annual Wine Label Design Awards, the third annual Beer Label Design Awards and now, for the first time, the Spirits Label Design Awards open early in the new year.
The motivation for the competition is to reward outstanding design as an influence on wine, beer and spirit purchases. All South African wine, beer and spirit producers as well as design studios are invited to enter by 19 February 2020. A category-dependent entry fee may apply.
Distinguished judges have been appointed as follows:
Christian Eedes, Editor, Winemag.co.za (all)
Sean Harrison, Executive Creative Director, Graft (all)
Carla Kreuser, Freelance and previously creative director at The Jupiter Drawing Room (wine)
Rebecca Constable, Product Developer for Wine, Woolworths (wine)
Giles Edwards, Chef: La Tête (wine)
Lucy Corne, beer judge, beer and travel writer (beer)
Greg Gilowey, Beer Country (beer)
Troye May, beer judge, homebrewer, host of #Beertime podcast (beer)
Patrick Leclezio, drinks writer (spirits)
Leah van Deventer, drinks writer (spirits)
Bernard Gutman, drinks writer and presenter (spirits)
Wines will be judged in four categories: 1) under R80 a bottle; 2) over R80 a bottle; 3) over R500 a bottle and 4) labels forming a series – no price constraints.
Beers will be judged in two categories: 1) single labels and 2) labels forming a series.
Spirits will be judged in two categories: 1) single labels and 2) labels forming a series.
Judging criteria include:
Originality of concept
Effectiveness as a piece of communication.
Wine, beer and spirits must be produced in South Africa; commercially available; and the minimum stock requirement is 50 six-bottle cases.
*Each entry must be accompanied by a 150-word creative rationale.
The award ceremony takes place on 18 March 2020.
The entry kit will be available online from 6 January 2020 and the closing date is 19 February 2020.
Join the conversation on Twitter: @Winemag #LabelDesignAwards #Wine #Beer #Spirits
For further information, contact Jacqueline Lahoud on 083 654 7721 or firstname.lastname@example.org.