Earn Beef Bucks online with Chalmar beef

What can you expect from this leading South African beef brand?

31 Mar 2015

Well-known beef brand, Chalmar Beef have added a new loyalty programme to its online offering. The dynamic and successful company which has established itself as a leader in the beef industry is giving its customers and loyal supporters the opportunity to earn “Beef Bucks” when registering an account on their website and shopping online – the first loyalty programme of this kind in the beef industry.

How it works

Simply log onto www.chalmarbeef.co.za, register your account and immediately receive 500 Beef Bucks to get you going. For every R1 spent you will earn 1 Beef Buck to accumulate towards your next purchase. Please note - delivery only in region of Gauteng province. 


Like all major success stories, Chalmar Beef sprouted from humble beginnings on a small plot in Kempton Park and was established by the late Wimpie Wethmar. His legacy lives on through his children who have the same passion about cattle and producing quality, home-grown beef.

"I have been dealing with Chalmar Beef for over 12 years and they continue to deliver an excellent, consistent and top quality beef product that leads the industry. And as a dedicated, family owned and run operation they are an example to others in the meat industry to strive towards- Matthew Gordon of Matthew Gordon Consulting.’

I've been a customer of Chalmar Beef since the beginning of Reubens in Franschhoek. The continuous consistency of high quality has made Chalmar Beef one of our most trusted suppliers. As you can see today a lot of restaurants list the brand of beef they use with pride. Chalmar especially remains one of the most trusted companies when it comes to beef.” – Reuben Riffel, MasterChef SA Judge and SA celebrity chef.

Production process

Chalmar Beef don’t buy market ready cattle from other feed-lot producers  - which means they have total control over the whole production process from feedlot to the table. They are able to track every animal harvested back to the point of purchase as well as the animal’s “health history” throughout the production process.

The company has the capacity to house 10 000 cattle on pasture.  All young calves under 200kg  go onto pasture and are reared for 3 - 5 months before entering the feedlot. These calves receive supplemental feeding which contains the nutrients required to build a healthy and strong immune system.

Also read:  Where to find your meat



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