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McDonald's flips its iconic arches for International Women's Day

PR stunt or progress, does it really matter if everyone's talking about the issues?

08 Mar 2018
women's day, mcdonalds, fast food

IMAGES: McDonald's social media 

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In fast food news, McDonald’s is celebrating International Women’s Day with a full social media take over. For the first time in its 60 plus years of operation, the trillion rand industry has flipped the iconic M to a W. With over 18 000 restaurants internationally and millions of world followers, the stunt is bound to get people talking. 

In South Africa alone, McDonald's has over 10 000 employees and over 8 million customers per month.

A W logo for International Women's Day across all digital platforms:

mcdonalds, fast food, international womens day

Wendy Lewis, McDonald's Chief Diversity Officer, said in a statement for CNBC, “For the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.” She continued, “From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels, and together with our independent franchise owners, we’re committed to their success.” 

The McDonald's official Twitter account banner: 

mcdonalds, fast food, international womens day

It’s often too easy to vilify a giant fast food chain for being unhealthy and prioritising the bottom line over its consumers but the golden arches are shining with equal rights pride today! 

ALSO READ: How to choose healthier but tasty options when ordering fast food.

Read more on: fast food  |  mcdonald's

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