Find your recipes and restaurants here

You saucy sausage!

"Where would you like to stick yours" sausage advert criticized.

by: Michael Holden: Reuters | 23 Jul 2009

A saucy radio advert for sausages which encouraged listeners to reveal "where you like to stick yours" has been criticized by Britain's advertising watchdog.

The ads for Mattesons smoked sausages elicited 21 complaints from listeners who said they were offensive because of the sexual innuendo and should not have been aired when children were likely to be listening.

"Think about all the things you can stick this tasty, extraordinarily large sausage in," one advert said.

"Mmm... Pizza, pasta, stir fry. You have any ideas? Give me a call and tell me where you like to stick it."

Kerry Foods, which makes the sausages, said its adverts were intended to be tongue-in-cheek and were not designed to be offensive.

The Advertising Standards Authority did not uphold the complaints about the innuendo because it was not sexually explicit, but said the ads could "cause harm to children."

It ruled the ads should not be aired at times when they were likely to be heard by children.

- None


NEXT ON FOOD24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
There are new stories on the homepage. Click here to see them.