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Woolworths offer Free Range Beef

Woolworths launches Free Range Beef, produced without the use of growth hormones.

16 Apr 2007

The new Woolworths Free Range Beef is good news for the health-conscious consumer who is also concerned about animal welfare. Woolworths Free Range Beef is sourced from selected Namibian farms where the animals roam freely, graze the natural vegetation and express normal behaviour.

Free Range food production is aligned to the movement towards more compassionate farming that is appropriate to a modern human society.

Free Range offers you, the consumer many advantages. Free Range cattle are not confined in feedlots and they live longer than their conventionally-farmed counterparts resulting in attractive dark-red beef.

Most importantly, Free Range cattle are guaranteed free of all added growth stimulants, they are never fed animal by-products and are not routinely-treated with antibiotics. The Woolworths supplier of Free Range Beef adheres to stringent European Union standards and is independently audited. This is endorsed as part of The Namibian Beef programme.

The introductory range of Free Range Beef offers popular, classic cuts of rump, sirloin, rib-eye and fillet, as well as staples such as mince, cubes and stroganoff.

Woolworths Free Range Beef will be available in 51 selected stores countrywide from the 16th of April 2007.


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