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When good brands go bad

Steers and Spur have come under fire this week. Are you with the brand?

by: Caro de Waal | 14 Jun 2012

I love a good brand. One I trust and know.

Judging by the avalanche of comments and discussion brought about by two of our latest articles, so do you. 

It’s clear that “brand failure” really gets people fired up…

Remember that thing that Woolies did with that soda drink?

What about the mess Steers got itself into yesterday with their R10 Wacky Wednesday burger flop? A brand FAIL of note or a great marketing exercise?

And then one of our more opinionated (we love that) contributors wrote an article entitled “Why I hate the Spur”.

What surprised me the most was how many people agreed. For me, the Spur means sparklers, birthdays, burgers with cheese, onion rings and everything drowned in a sea of yummy pienk sauce. In short, happy memories with friends and family that looks a bit like the ad... without all the Indians.

Whilst I haven’t Spurred in about 15 years, I was under the impression that one got simple, cheap and not-too-bad-at-all food there, if you stuck to the basics like burgers and steak.

Not so much.

It seems the Spur of my childhood seems to have gone down the ol’ plughole, along with the infamous Salad Valley.

Here are just a couple of the comments we got from our readers:

“I eat out a lot all over the country when travelling on business and until about 2 years ago would go to Spur fairly often. Not anymore!”

“My kids do not even ask to go to the Spur anymore, that is a message right there.”

“30 years ago the Spur was a different story now it is about making money, nothing more.”

“I must say I love the Spur. I always have a spur burger with cheese sauce and tex mex on the side. And the onion rings! Although I must say that their burgers have gone down in quality in the last while.”

“Spur food is terrible I go there for the odd kiddies birthday. I cannot wait for my kids to be all grown up.”

Upset much people?

For me, it’s the fact that a place that made up part of my childhood memories has now changed. My brand has been messed with… don’t mess with my brand!

How does it make you feel?

Comment below or email us on ...and tell us you really feel. Don't hold back now.

We’re just waiting to see what Nando’s will make of it all.


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