Steers R10 burger flop

The Wacky Wednesday R10 burger special. Brand fail?

steers burgers

Cape Town - Fast Food company Steers have been left red-faced after a R10 'Wacky Wednesday' Rib Burger promotion which consumers have described as a farce.

With no limit on the number of R10 Rib Burgers per order, and no restriction on phone orders, Steers stores around the country quickly sold out of stock.

Angry customers took to Twitter, Facebook and HelloPeter to complain about false advertising and a time-wasting exercise, with reports of telephonic orders of 160 burgers at a time, and queues stretching around blocks.

According to social media representatives, many Steers outlets had run out of stock by mid-morning.

By mid-day on Wednesday, Steers had issued the following apology on its Facebook page: "We never intended to mislead anyone - and have had to face some serious lessons this morning! We're very sorry we can't feed everyone, but hopefully we can make it up to you in the near future."

"The demand today has been nothing short of stratospheric. Companies have literally been ordering 100's at a time, customers 50 at a time, and some stores have had to bypass the 'no limit per person' and some stores have cancelled phone orders - it's just been kinda crazy."

An hour later, under the title of 'Breaking News', Steers announced via Facebook and Twitter a new R10 special on a different burger variety, but the damage to the brand's reputation online had already suffered.

Over 100 complaints relating to the R10 special have been posted to reputation website alone.

On Twitter, #Steers and #Rib Burger have trended for all the wrong reasons, with some South Africans complaining of "queuing for hours" due to "inadequate planning by SA's most overpriced burger joint".

Image by: Steers

By: Cathryn Reece


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