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Starbucks: Size matters

Who says size doesn't matter? Starbucks super-sizes the super-size.

by: Meagan Hamman | 01 Feb 2011

The concept of “super- size” was first introduced with McDonald’s meals a few years back and it seems it doesn’t stop there.

According to article on the, Starbucks, America’s leading coffee franchise is getting ready to launch their “Trenta”. That’s almost a litre of your favourite iced coffee.  Starbucks says that the reason behind this gargantuan beverage is the demand for it in the market. This cup packs a whopping 917ml of caffeine goodness and “sweetened” versions contain 230 calories.
There are health concerns over the size and effects of these coffees. Never mind the fact that the average stomach holds 900 ml. The National Post took the liberty of producing this graphic to demonstrate the size of the “Trenta”.
Personally I can see the allure of the bigger cup if I’m parked at my laptop grinding away and I’d like to skip the inconvenience of standing in a line to order a refill. Although, “Trenta” means 30 in Italian and probably named as such for the amount of times you’d have to make a bathroom break. Not sure which is more inconvenient then.
Wonder if Vida e Caffé would consider introducing this giant coffee.

Do you think South Africa will embrace the “super-sized” culture?

Read more on: starbucks  |  coffee

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