Find your recipes and restaurants here

Hennessy Cognac blends in for Diepkloof braai

This article originally appeared in City Press.

by: Dumisane Lubisi | 16 Jul 2017

Just like a chameleon changing its colours to match the environment it finds itself in, Hennessy Cognac chief executive officer Bernard Peillon adopted a similar tactic in Jozi when he dropped by this week.

Instead of the glitz and glamour of the Sandton skyline, the Hennessy SA team chose to host Peillon in Diepkloof, Soweto, for lunch and a drink with a few fellows, including this lucky one.

ALSO READ: The top 5 restaurants to visit on Soweto's famous Vilakazi Street

In an intimate setting at Lapeng – a fine establishment that can easily match those in the ’burbs – Peillon sat down to a South African braai and spoke about the cognac’s 250-year history.

More than 90% of Hennessy is exported to more than 140 countries, with South Africa being the number six destination for the liquid, while the country comes first (outside France) in the consumption of the brand’s VSOP, which was created in 1817.

Peillon said Hennessy held the belief over generations that “you have to respect the local culture” where the product is consumed.

“We didn’t want to impose on the local culture; we have to blend in. We are like a chameleon ... its skin takes the colour of the environment and blends in perfectly.

"Just like Hennessy, we blend in ... Under the skin, we are Hennessy, we remain true to our belief.

“We are absolutely passionate about everything we do. If we did something wrong for 250 years, it would surprise me that we are still around.” 

ALSO READ: I tried the world’s most luxurious Cognac and this is what it tastes like

Read more on: drinks

NEXT ON FOOD24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining
There are new stories on the homepage. Click here to see them.