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11th-generation master distiller invites SA to join Ketel One family

Bloody Mary revolution to come alive at WORLD CLASS House.

27 Aug 2015

Press release:

Bob Nolet, the 11th-generation master distiller behind the most trending vodka in the world for 2015, Ketel One, will be in South Africa to demystify common misconceptions around vodka while the “Bloody Mary Revolution” comes alive at the WORLD CLASS House, Roodebloem Studios, Cape Town, from August 28 to September 5.

Visitors to the WORLD CLASS House will be taken on a tour of the Bloody Mary in an intimate, homely setting, exploring and redefining the individual building blocks of the iconic cocktail, which is experiencing a resurgence in popularity in the US, Australia and many countries in Europe. Growing year-on-year by 17%, the Bloody Mary is now among the top 10 most ordered cocktails in the world.

More and more, cocktail aficionados are realising that tomato juice is no longer the final word on the Bloody Mary. In turn, Ketel One is investigating alternative ingredients in order to establish a wider set of flavour combinations, appealing to more palates – everything from orange for the citrus to a combination of lettuce, cucumber and celery for the body, to a little chilli and ginger for the spice.

The WORLD CLASS House will form a unique centre piece to the WORLD CLASS Bartender of the Year Global Finals, taking place in Johannesburg and Cape Town from August 31 to September 4. The competition marks a high point on the luxury drinking calendar and the House presents a gathering of global icons and authorities from the sphere of fine spirits under one roof for 10 days.
During WORLD CLASS, Ketel One’s master distiller, Bob Nolet, will address the global mixology community as he delves into the four Fs of vodka – fragrance, flavour, feel and finish - while demystifying myths around the spirit.

There are a number of common misconceptions around vodka – that it is only made from potatoes, that vodka has no taste and that it needs to be distilled 100s of times, among others. Some of these are true and some are false and, as an expert in the spirit, Bob Nolet will dispel these myths to media and industry experts.

For tickets to the WORLD CLASS event and a R100 discount = R80 ticket which includes 2 complimentary drinks, click this link.



Read more on: events  |  cocktails  |  drinks

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