What do you think about scented wine labels, are they a gimmick or a great idea?
A new wine that was launched last year features a unique ‘scratch n
sniff’ label on the back of it. In a first for South Africa, and
possibly the world, Bellingham’s Citrus Grove Chenin Blanc features
a strip on the back label which customers can scratch and sniff in
order to get some idea of what the wine inside the bottle will smell and
taste like. The wine first came to my notice last year at an event held by the Chenin Blanc Association
– an organisation which is always striving to help consumers have a
better understanding of our misunderstood, most-planted grape.Michel
Rey, marketing manager at Bellingham Wines, says the idea was simply to
try something unusual and give the wine more shelf-appeal 'It’s
something different and when we take the wine to shows or introduce it
to retailers, it always creates a great talking point.' The
launch of the Citrus Grove has been successful enough for Bellingham to
follow it up with a Mocha Java Merlot coffee-scented label which will
hit the shelves in the next couple of months. What do you think?
Would having an idea of what the wine smells/tastes like help you to
choose it over others? Or is it just another gimmick? The Citrus Grove Chenin Blanc 2012 sells at Ultra Liquors for R32.99. Vote below!
By: Cathy Marston
I think it’s a fab idea and can’t wait to try it.
39 % 36 votes
Total waste of marketing budget!
13 % 12 votes
Might try it once just from curiosity
27 % 25 votes
No thanks – I’ll stick to brands which I know I like
8 % 7 votes
Anything that helps make wine more accessible to consumers sounds good to me.
14 % 13 votes
Which do you prefer?
Enjoy good wines without emptying your wallet.
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