Potato salad goes viral with the help of a crowdfunding project

A man uses Kickstarter to fund his potato salad mission.

08 Jul 2014
potato salad

Zack Danger Brown, a young man from Ohio started a small project on Kickstarter, the popular crowdfunding site. His project? Making potato salad. Yip, that’s it.

It all started as a joke but when Brown saw how many people started backing him, things got more serious. His goal - according this video, was to get $60. But the internet, being the wonderfully strange thing that it is, enabled the campaign to generate a LOT more than a mere $60. Donations appeared to rise…and rise…and rise, with backers using the appropriate hashtag #PotatoMadness.

To date the potato salad campaign has generated a whopping $34,298 with the amount growing by the minute. Brown, who has turned into somewhat of an internet sensation (read his Buzzfeed interview here), kicked it up a notch and started offering his backers some cool rewards.

“We're making a lot of great progress. I think it's time for us to think about getting hats made.”
“My kitchen is too small! I will rent out a party hall and invite the whole internet to the potato salad party (only $10 and above will be allowed in the kitchen)! The internet loves potato salad! Let's show them that potato salad loves the internet!”

Have a look at the potato salad Kickstarter project here and feel free to make a donation.

Craving potato salad after all this? Try some of these:

Creamy bacon potato salad

Mexican potato salad

Yellow-fleshed potato and hake salad

Potato salad with sour cream and spring onions



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