PETA's (People for the Ethical Treatment of Animals) has a new sexy wing called the Lettuce Ladies. It has everything from sexy ladies baring it all with a lettuce leaf covering the odd bit to PETA members in some kinky veggie videos.
On Lettuce Ladies nudity, hyper-sexualization of vegetarianism and all around provocativeness rule.
If you don't believe us have a look at their latest release – tofu wrestling the PETA way.
And no they are not wearing hemp shirts, sandals or prayer beads...
You can even vote for your favourite Broccoli Boy.
So the million dollar carrot question – will PETA convert more people by sexing it up?