McDonald’s first vegetarian-only restaurant

The fast food chain is set to open its first vegetarian-only restaurant in India next year.

by: Edited by staff | 05 Sep 2012

They’re well-known for their beef and chicken based burgers, but it looks as if McD’s is on a mission to conquer a new frontier – and a veggie one at that.

The restaurant changes its menu to suit local tastes. So, this means no beef or pork to cater to both Hindus and Muslim customers respectively.

The first vegetarian outlet will open its doors mid-2013, near the Golden Temple in the Sikh holy city of Amritsar in northern India. Religious authorities forbid consumption of meat at the shrine.

"It will be the first time we have opened a vegetarian restaurant,"says Rajesh Kumar Maini, a spokesman for McDonald's in northern India. "There is a big opportunity for vegetarian restaurants (in India) as many Indians are vegetarian."

So, what happens after their first vegetarian restaurant opens? Simple. McDonald’s plans to open another vegetarian outlet near the Vaishno Devi cave shrine in north-western Indian Kashmir - a revered Hindu pilgrimage site that draws hundreds of thousands of worshippers every year.

The McDonald's chains which are already open for business in India has a menu that is 50% vegetarian. Its McAloo Tikki burger, which uses a spiced potato-based patty, is the top seller, accounting for a quarter of total sales.

Among the chicken-only meat offerings, the Maharaja Mac is also a favourite.

- AP


NEXT ON FOOD24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
There are new stories on the homepage. Click here to see them.