McDonald's has apologised for an advert parodying mental health outreach.
We saw this article on HuffPo and straight away I wondered "does this even affect their sales one bit"?
According to HuffPo McDonald's have apologised for a distasteful advert that was featured on Boston mass transit and have issued a statement that it was not approved.
The poster shows a woman, clearly in anguish, accompanied by the words "You're Not Alone. Millions of people love the Big Mac." A help line listed below the ad reportedly connects to McDonald’s corporate line.
Pam Hamlin, president of Arnold, the ad house that produced the poster, confirmed in a statement sent to HuffPost that McDonald's had not approved, and that the ad was an "unintended error."
Whatever the spin - we want to know whether adverts that are intended to be humorous but are clearly in bad taste, and there are many of them, affect consumer habits?
Would an offensive advert put you off your favourite food?