The latest Marmite advert depicts 'Marmite welfare officers' doing the rounds and collecting jars of Marmite that have been abandoned or neglected – and animal welfare advocates are throwing a collective tantrum over it.
Some 250 complaints have been made to the UK’s Advertising Standards Authority – the ad was only released on Monday.
Here’s a sample of the beef against the vegetable spread, as published on Facebook:
'Your new advert is very bad taste. Animal abuse is no laughing matter and think it’s very wrong to jokingly use such a subject as a marketing scheme to increase your sales.'
Meanwhile, PETA gave the ad their stamp of approval.
The animal rights group is of the opinion that the ad serves as a reminder to viewers of the work that animal welfare officers do.
Original article by 2OceansView.
Watch the ad below and tell us what you think: